Just some simple numbers to look at

Just some simple numbers to look at

Total home sale transactions in 2023 $47.5 trillion

Pest control industry annual revenue $24 billion

Termite being about 25% of revenue or $6 billion

Termite damage estimated annually $5 billion.

Maybe the pain is not big enough to sell preventative. Just like it’s cheaper to keep spraying and trapping than to exclude.

This will only happen if products become more restricted and removed or chemistry fails.

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source https://www.facebook.com/777205681078887/posts/1025501982915921